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#REDIRECT [[Nintendo]]
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'''Nintendo of America''' (NoA) is [[Nintendo]]'s American branch, based in Redmond, WA, USA. Nintendo of America provides services for the creation and distribution/publishing/marketing of Nintendo products for the US market, as well as contributing game development work through their division [[Nintendo Software Technology]] and internal R&D through their division [[Nintendo Technology Development]]. NoA localizes Nintendo products by providing them with an American English translation and region-specific marketing and distribution material, then distributes them throughout the USA from their warehouses in North Bend, WA and Atlanta, GA.
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== Extent of NoA Operations ==
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In addition to providing localization, publishing, marketing, and distribution services for Nintendo products in the US, NoA's [[Software Development Support Group]] also provides support to third-party developers based in the Americas through the [[Nintendo Developer Portal]], including technical support and certification ([[Lotcheck]]). NoA also collaborates with [[Nintendo Company Limited]], Nintendo's main branch based in Japan, to provide input on how Nintendo products are received by American audiences.
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As part of NoA's marketing efforts, NoA has small offices in Redwood City, California and New York, NY, used for demos and special events. NoA runs the [[Nintendo Store]] in New York City, as well as an employees-only Nintendo Store at their Redmond headquarters.
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In addition to the US market, NoA also negotiates with third-party distributors in Latin America to authorize the distribution of Nintendo products in those regions, as well as maintaining their regional [[Nintendo eShop|eShops]].
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NoA's on-site cafeteria at their headquarters is known as [[Mario Cafe]].
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== Employee Criticism ==
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According to NoA's Glassdoor reviews, some current & former employees have a critical outlook on working at the company, claiming that there are few opportunities for career progression, worsened by NoA's tendency to hire contract and part-time employees which do not receive the same benefits as full-time employees and are looked down upon by others in the company. NoA has been accused of having a toxic corporate culture, with cliques of long-time employees forming which alienate newer employees and stifle the introduction of new ideas, worsened by NoA's requirement to respond to the demands of [[Nintendo Company Limited]] in Japan rather than making their own decisions.
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[[Category:Companies]]