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| '''Nintendo of America''' (NoA) is [[Nintendo]]'s American branch, based in Redmond, WA, USA. Nintendo of America provides services for the creation and distribution/publishing/marketing of Nintendo products for the US market, as well as contributing game development work through their division [[Nintendo Software Technology]] and internal R&D through their division [[Nintendo Technology Development]]. NoA localizes Nintendo products by providing them with an American English translation and region-specific marketing and distribution material, then distributes them throughout the USA from their warehouses in North Bend, WA and Atlanta, GA. | | '''Nintendo of America''' (NoA) is [[Nintendo]]'s American branch, based in Redmond, WA, USA. Nintendo of America provides services for the creation and distribution/publishing/marketing of Nintendo products for the US market, as well as contributing game development work through their division [[Nintendo Software Technology]] and internal R&D through their division [[Nintendo Technology Development]]. NoA localizes Nintendo products by providing them with an American English translation and region-specific marketing and distribution material, then distributes them throughout the USA from their warehouses in North Bend, WA and Atlanta, GA. |
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| == Extent of NoA Operations == | | == Extent of NoA Operations == |
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− | In addition to providing localization, publishing, marketing, and distribution services for Nintendo products in the US, NoA's [[Software Development Support Group]] also provides support to third-party developers based in the Americas through the [[Nintendo Developer Portal]], including technical support and certification ([[Lotcheck]]). NoA also collaborates with [[Nintendo Company Limited]], Nintendo's main branch based in Japan, to provide input on how Nintendo products are received by American audiences. | + | In addition to providing localization, publishing, marketing, repair, technical support and distribution services for Nintendo products in the US, NoA's [[Software Development Support Group]] also provides support to third-party developers based in the Americas through the [[Nintendo Developer Portal]], including technical support and certification ([[Lotcheck]]). NoA also collaborates with [[Nintendo Company Limited]], Nintendo's main branch based in Japan, to provide input on how Nintendo products are received by American audiences. |
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| As part of NoA's marketing efforts, NoA has small offices in Redwood City, California and New York, NY, used for demos and special events. NoA runs the [[Nintendo Store]] in New York City, as well as an employees-only Nintendo Store at their Redmond headquarters. | | As part of NoA's marketing efforts, NoA has small offices in Redwood City, California and New York, NY, used for demos and special events. NoA runs the [[Nintendo Store]] in New York City, as well as an employees-only Nintendo Store at their Redmond headquarters. |
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| In addition to the US market, NoA also negotiates with third-party distributors in Latin America to authorize the distribution of Nintendo products in those regions, as well as maintaining their regional [[Nintendo eShop|eShops]]. | | In addition to the US market, NoA also negotiates with third-party distributors in Latin America to authorize the distribution of Nintendo products in those regions, as well as maintaining their regional [[Nintendo eShop|eShops]]. |
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− | NoA's on-site cafeteria at their headquarters is known as [[Mario Cafe]]. | + | NoA's on-site cafeteria at their headquarters is known as [[Cafe Mario]]. |
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| == Employee Criticism == | | == Employee Criticism == |